I have noticed this happening too. I live in a room with no overhead lighting. And have noticed that what is used for ambient lighting has a real effect not only on colors but the dolls themselves. Indoors i am limited to incandescent and led lighting as my autoimmune does not tolerate florescent and CFLs at all. When I position my lighting differently it has an effect. Also playing around with your camera or phone settings helps as well. I have AG Ivy I will see what helps when I photograph her next.